Redesigning an evolving financial portal to bring accounts, payments and everyday activity into one coherent experience.
The existing portal already gave users access to different areas of the service, but information and actions were organized around individual features rather than a cohesive user experience.
As the product evolved, this made hierarchy, navigation and more complex tasks increasingly difficult to manage.
The redesign shifts the focus from individual features to the user's financial activity. Accounts, payments and recent transactions are brought directly into the home experience, while persistent navigation creates clearer access to the rest of the portal.
The new hierarchy prioritizes the information and actions users are most likely to need.
Account information brings together balances, account details and recent transactions in a single view.
The responsive experience preserves the same hierarchy across devices while adapting navigation, layout and information density to the available space.
The redesign moves the portal from a collection of separate areas toward a more coherent and structured product experience. A clearer hierarchy creates a foundation that can accommodate new features as the product continues to evolve.